/ PAID SEARCH FOR CONTRACTORS /

Get to the Top of Google Before Your Competitors Tomorrow

While SEO takes months to build, paid search puts you at the top of Google the moment a homeowner searches for your trade. AHE builds and manages contractor PPC campaigns that generate real leads — not just clicks.

Get a Free PPC Audit See Our Results

3×More Leads

40%Lower Cost Per Lead

90Days to Results

100%Done For You

/ WHAT IS PAID SEARCH? /

The Fastest Way to Get In Front of Ready-to-Buy Homeowners

Paid search (also called PPC — Pay Per Click) puts your business at the very top of Google when homeowners search for contractors in your area. You only pay when someone clicks your ad.

Unlike organic SEO which takes months to build, paid search delivers results immediately. The right campaign means the first call a homeowner makes after searching "roofing contractor near me" is to you.

Appear at the top of Google instantly — not months from now

Target homeowners in your exact service area only

Only pay when someone clicks — no wasted impressions

Full transparency on every dollar spent and every lead generated

▲ SPONSORED — YOUR AD HERE

Best Roofing Contractor | Free Estimates

americashomeexperts.us/roofing

Award-winning roofing contractor serving [Your City]. Licensed & insured. 500+ 5-star reviews. Call now for a free estimate.

COMPETITOR AD

Roofing Services — Get a Quote

competitor.com

Generic roofing services. Contact us today.

Your ad at the top. Competitors below.

/ WHAT'S INCLUDED /

Everything in Your Done-For-You PPC Campaign

We handle every aspect of your paid search campaign — from strategy to setup to ongoing optimization. You focus on answering the calls.

🔍

Keyword Research & Strategy

We identify the exact search terms homeowners in your market use when they're ready to hire — and build your campaign around those high-intent keywords that convert, not just generate traffic.

✏️

Ad Copywriting & Creative

We write compelling ad copy that speaks directly to homeowners' pain points and positions you as the obvious choice — with headlines, descriptions, and extensions that drive calls, not just clicks.

🎯

Landing Page Optimization

A great ad is only half the battle. We build or optimize dedicated landing pages that convert clicks into calls — with video content, social proof, and clear calls-to-action that close the deal.

📈

Bid Management & Optimization

We continuously monitor and adjust your bids, targeting, and ad scheduling to maximize your budget efficiency — getting you the most leads for the lowest possible cost per click.

📞

Call Tracking & Attribution

We implement call tracking so you know exactly which ads, keywords, and campaigns are generating phone calls — giving you full visibility into your ROI down to the dollar.

📋

Monthly Reporting

Clear, plain-English reports every month showing your spend, clicks, calls, cost per lead, and revenue generated. No mystery metrics — just the numbers that actually matter to your business.

/ WHERE WE RUN YOUR ADS /

Every Platform Where Homeowners Search

We run paid search campaigns across every major platform — so you're visible wherever homeowners go to find contractors.

🔍

Google Search Ads

The gold standard for contractor leads. Appear at the top of Google when homeowners search for your exact trade in your service area.

📷

Google Local Service Ads

The "Google Guaranteed" badge ads that appear above everything else. Pay per lead — not per click — with Google's trust badge attached.

👥

Facebook & Instagram Ads

Targeted ads that reach homeowners in your service area based on demographics, interests, and behaviors — before they even start searching.

🌐

Google Display & Retargeting

Stay in front of homeowners who visited your website but didn't call — following them across the web until they're ready to hire.

/ WHY AHE PPC IS DIFFERENT /

We Don't Just Run Ads. We Build Lead Machines.

What You Get	Generic PPC Agency	AHE Paid Search
Contractor-specific keyword strategy	✗ Generic keywords	✓ Trade-specific, high-intent
Video-enhanced landing pages	✗ Basic form pages	✓ Video + social proof
Call tracking & attribution	✗ Click data only	✓ Full call + revenue tracking
Monthly optimization	✗ Set and forget	✓ Weekly bid adjustments
Transparent reporting	✗ Vanity metrics	✓ Leads, calls, revenue
Integrated with video content	✗ Ads only	✓ Video + PPC system
Industry expertise	✗ Works with everyone	✓ Contractors only

/ PAID SEARCH RESULTS /

Numbers That Prove It Works

3×

More Inbound Leads

Average lead volume increase for AHE clients within 90 days of launching paid search campaigns.

40%

Lower Cost Per Lead

Compared to industry average CPL for contractor PPC campaigns — because we optimize relentlessly.

Days to Full Results

Most clients see measurable lead volume increases within 30 days and full campaign optimization by day 90.

100%

Done For You

You never have to log into Google Ads, write an ad, or adjust a bid. We handle everything, completely.

/ THE PROCESS /

From Audit to Inbound Calls

We follow a proven 4-step process to launch, optimize, and scale your paid search campaigns.

Free PPC Audit

We analyze your current ad spend (if any), competitors' campaigns, keyword landscape, and missed opportunities in your market.

Campaign Build

We build your full campaign structure — keywords, ad groups, ad copy, extensions, landing pages, and call tracking — before spending a single dollar.

Launch & Monitor

We launch your campaigns and monitor performance daily — adjusting bids, pausing underperformers, and scaling winners in real time.

Optimize & Scale

Monthly optimization cycles lower your cost per lead while increasing volume — so your campaigns get more efficient and more profitable over time.

/ THE AHE ADVANTAGE /

Paid Search + Video = Unstoppable Pipeline

Most agencies run paid search in isolation. AHE integrates your PPC campaigns with your video content — creating a system where every ad is backed by video proof that converts skeptical homeowners into booked estimates.

When a homeowner clicks your ad and lands on a page with a cinematic brand video, job site transformations, and customer testimonials — your close rate skyrockets. That's the AHE difference.

Video landing pages convert 2× better than text-only pages

Retargeting with video ads keeps your brand top-of-mind

YouTube video ads complement Google Search for full-funnel coverage

Social proof videos on landing pages dramatically lower cost per lead

Learn About Our Video Marketing

/ FAQ /

Common Questions About Contractor PPC

How much should I budget for paid search?

It depends on your market, trade, and growth goals. Most contractor markets require a minimum of $1,500–$3,000/month in ad spend to generate meaningful lead volume. We'll give you a specific recommendation during your free audit based on your market's keyword competition and average cost per click.

How quickly will I see results?

Most clients see their first leads within the first week of launching. Full campaign optimization typically takes 60–90 days as we gather data and refine targeting. Unlike SEO, paid search delivers results immediately — you're at the top of Google from day one.

Do I need a Google Ads account?

No — we set everything up for you. We create and manage your Google Ads account, Google Local Services account, and any other platforms we run campaigns on. You own the accounts; we manage them.

What's the difference between Google Search Ads and Local Service Ads?

Google Search Ads appear at the top of search results and you pay per click. Local Service Ads (the "Google Guaranteed" badge ads) appear above Search Ads and you pay per lead — only when a homeowner calls or messages you directly through the ad. We typically recommend running both for maximum coverage.

Can I run paid search if I already have SEO?

Absolutely — and you should. SEO and paid search work together. SEO builds long-term organic visibility while paid search delivers immediate results. Contractors who run both consistently dominate their local markets because they appear in multiple positions on the same search results page.

What makes AHE different from other PPC agencies?

We only work with contractors. That means our keyword lists, ad copy, landing pages, and bidding strategies are all built on deep knowledge of how homeowners search for and hire contractors — not adapted from generic templates. We also integrate your video content into every campaign, which dramatically improves conversion rates.

/ GET STARTED /

Stop Paying for Ads That Don't Convert.

Book a free PPC audit. We'll analyze your current campaigns (or lack thereof), show you exactly what your competitors are spending, and build you a plan to dominate paid search in your market.

Get My Free PPC Audit See Our Results