/ FACEBOOK ADVERTISING FOR CONTRACTORS /

Turn Facebook Into Your Best Lead Source

Homeowners spend hours on Facebook and Instagram every day. AHE builds and manages video-powered Facebook ad campaigns that put your contracting business in front of the right homeowners — before they even start searching Google.

Get a Free Facebook Ad Audit See Our Results

3×More Leads

$12Avg. Cost Per Lead

90Days to Results

100%Done For You

/ WHY FACEBOOK? /

3 Billion People. Thousands of Homeowners in Your Backyard.

Facebook and Instagram aren't just social networks — they're the most powerful targeting platforms ever built. You can reach homeowners in your exact service area, in specific income brackets, who own homes, are planning renovations, and have shown interest in home improvement.

Unlike Google where you wait for homeowners to search, Facebook lets you interrupt them with a compelling video while they're scrolling — planting your brand in their mind before they ever need to hire a contractor.

Target homeowners by ZIP code, income, home ownership, and interests

Video ads build brand recognition before homeowners even need you

Retarget website visitors who didn't call the first time

Generate leads at a fraction of the cost of Google Ads

Build a local following that turns into a referral engine

AHE

TM Roofing & Exteriors

Everything in Your Done-For-You Facebook Campaign

We handle every aspect of your Facebook and Instagram advertising — from creative to targeting to optimization. You just answer the calls.

🎯

Audience Research & Targeting

We build hyper-targeted audiences of homeowners in your service area — using Facebook's demographic, behavioral, and interest data to reach the people most likely to hire you.

🎥

Video Ad Creative

We produce and edit video ads from your existing footage — or create new content — that stop the scroll and compel homeowners to click, call, or book an estimate.

✏️

Ad Copy & Creative Testing

We write compelling ad copy and continuously A/B test headlines, images, videos, and CTAs — so your campaigns get better every week, not worse.

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Custom & Lookalike Audiences

We upload your customer list and build lookalike audiences of homeowners who share the same profile as your best clients — dramatically improving lead quality.

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Retargeting Campaigns

We retarget homeowners who visited your website, watched your videos, or engaged with your page — keeping your brand top-of-mind until they're ready to hire.

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Monthly Reporting

Clear reports every month showing reach, leads, cost per lead, and revenue generated. No vanity metrics — just the numbers that tell you whether your ads are working.

/ THE FULL FUNNEL /

We Run Ads at Every Stage of the Homeowner Journey

Most agencies only run one type of ad. AHE builds a full-funnel Facebook strategy that captures homeowners at every stage — from first awareness to booked estimate.

Build My Funnel

TOP OF FUNNEL — AWARENESS

Brand Video Ads

Cinematic brand story videos that introduce your company to homeowners in your area — building recognition before they ever need a contractor.

MIDDLE OF FUNNEL — CONSIDERATION

Before/After & Testimonial Ads

Job transformation videos and customer testimonials that build trust and move homeowners from "maybe" to "I need to call these guys."

BOTTOM OF FUNNEL — CONVERSION

Lead Gen & Offer Ads

Direct-response ads with a specific offer (free inspection, free estimate, limited-time discount) that drive immediate calls and form fills.

RETARGETING — RE-ENGAGEMENT

Retargeting & Reminder Ads

Ads that follow website visitors, video viewers, and page engagers — reminding them why they should call you before they hire someone else.

/ AD FORMATS WE USE /

Every Format That Drives Contractor Leads

We select the right ad format for each stage of your funnel — maximizing performance at every touchpoint.

🎥

Video Ads

The highest-performing format for contractors. Job site reels, brand stories, and testimonials that stop the scroll and build instant trust.

📷

Carousel Ads

Swipeable cards showcasing multiple projects, services, or before/after transformations — perfect for showing the range of your work.

📝

Lead Form Ads

Facebook's native lead forms let homeowners request a quote without leaving the app — dramatically lowering friction and increasing lead volume.

📱

Instagram Stories & Reels

Full-screen vertical video ads on Instagram Stories and Reels — reaching a younger homeowner demographic where engagement rates are highest.

/ WHY AHE /

AHE Facebook Ads vs. Doing It Yourself

What You Get	DIY / Generic Agency	AHE Facebook Advertising
Contractor-specific audience targeting	✗ Generic homeowner targeting	✓ Trade & service-area specific
Video ad creative	✗ Stock photos or no video	✓ Cinematic video from your jobs
Full-funnel campaign strategy	✗ One ad type only	✓ Awareness → Conversion → Retargeting
A/B testing & optimization	✗ Set and forget	✓ Weekly creative & audience testing
Lead quality focus	✗ Optimizes for cheap clicks	✓ Optimizes for booked estimates
Integrated with video content	✗ Ads only	✓ Video + social + paid system
Transparent reporting	✗ Impressions & reach only	✓ Leads, calls, cost per lead

/ RESULTS /

Numbers That Prove It Works

3×

More Inbound Leads

Average lead volume increase for AHE clients within 90 days of launching Facebook campaigns.

$12

Average Cost Per Lead

Across contractor trades — far below the industry average for Google Ads in competitive markets.

68%

Revenue Growth

Average revenue increase for AHE clients who combine Facebook advertising with video content.

100%

Done For You

You never touch Ads Manager. We build, launch, monitor, and optimize everything — completely.

/ THE PROCESS /

From Setup to Booked Estimates

We follow a proven 4-step process to launch, optimize, and scale your Facebook campaigns.

Free Ad Audit

We audit your existing Facebook presence, ad account (if any), and competitors — identifying exactly what's working, what isn't, and what's missing.

Strategy & Creative Build

We build your full campaign structure — audiences, ad sets, video creative, copy, and landing pages — before spending a single dollar.

Launch & Optimize

We launch your campaigns and monitor performance daily — testing creatives, adjusting audiences, and scaling what works in real time.

Scale & Report

Monthly optimization cycles lower your cost per lead while increasing volume — with full transparent reporting on every dollar spent.

/ THE AHE ADVANTAGE /

Facebook Ads + Video = Unstoppable Brand

Facebook ads without video are just noise. AHE integrates your cinematic video content directly into your ad campaigns — so every ad tells a story, builds trust, and drives action.

When homeowners see a 60-second transformation video of a job you did in their neighborhood, they don't just click — they call. That's the difference between a generic ad agency and AHE.

Video ads get 3× more engagement than image ads on Facebook

Job site transformation videos are the #1 performing ad type for contractors

Testimonial video ads dramatically lower cost per lead

Your video content works across Facebook, Instagram, YouTube, and your website

Learn About Our Video Marketing

Video production for contractor marketing

/ FAQ /

Common Questions About Facebook Ads for Contractors

How much should I budget for Facebook ads?

Most contractor markets perform well with $500–$2,000/month in ad spend. Unlike Google Ads, Facebook doesn't require a large budget to generate results — the targeting precision means you're not wasting money on irrelevant clicks. We'll recommend a specific budget based on your market and goals during your free audit.

Do Facebook ads work for contractors?

Absolutely — and they're often the most cost-effective lead source for contractors. Facebook's targeting lets you reach homeowners in your exact service area with video content that builds trust before they ever call. Our clients regularly generate leads at $10–$20 each — a fraction of what Google Ads costs in competitive markets.

What kind of content do I need for Facebook ads?

We handle all the creative. We'll use footage from your job sites (which we produce as part of our video marketing service) or work with what you already have. The best-performing ads are job transformation videos, customer testimonials, and brand story reels — all of which we produce for you.

How is Facebook advertising different from Google Ads?

Google Ads captures homeowners who are actively searching for a contractor right now. Facebook advertising reaches homeowners before they're searching — building brand awareness and trust so that when they do need a contractor, you're the first name they think of. The two platforms work best together as part of a complete marketing system.

How long before I see results?

Most clients see their first leads within the first two weeks of launching. Facebook's algorithm typically needs 2–4 weeks to optimize your campaigns for the best results. Full campaign performance is usually achieved by day 60–90 as we gather data and refine targeting.

Do you manage Instagram ads too?

Yes — Facebook and Instagram are managed through the same Meta Ads platform, so every campaign we run for you automatically includes Instagram placements. We optimize creative specifically for Instagram Stories and Reels, which have some of the highest engagement rates of any ad format.

/ GET STARTED /

Your Competitors Are Running Facebook Ads.
Are You?

Book a free Facebook ad audit. We'll analyze your market, show you what your competitors are running, and build you a video-powered campaign strategy that generates real leads.

Get My Free Facebook Ad Audit See Our Results