Google Ads for Contractors

Turn Every Dollar Into Booked Jobs.

Stop wasting money on ads that get clicks but no calls. We build and manage Google Ads campaigns built specifically for home service contractors — every dollar is tracked to a real job, not just a click.

Campaigns built for booked jobs, not just impressions
Search, Local Services Ads, and Display — all managed
Conversion tracking so you know your exact cost per lead
Landing pages built to convert contractor traffic
Weekly optimization — we never set and forget

Get a Free Ads Audit → See How It Works

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Photo Placeholder Google Ads dashboard showing strong results
or contractor taking a call from a lead

Cost Per Lead Tracked

4.2×

Average return on ad spend for our clients

Wasted on irrelevant clicks with our negative keyword lists

48hr

Campaign launch time from strategy call to live ads

100%

Conversion tracking — every call and form tied to an ad

The Problem

Most Contractor Ads Bleed Money.

The average contractor running their own Google Ads wastes 40–60% of their budget on irrelevant clicks, wrong keywords, and landing pages that don't convert. They get clicks. They don't get calls.

Generic marketing agencies make it worse — they manage dozens of industries and apply the same playbook to a plumber that they use for a law firm. Contractor ads require a completely different approach: high-intent keywords, local targeting, call extensions, and landing pages built for homeowners who need work done now.

We've built this system specifically for home service contractors. We know which keywords convert, which ones waste money, and how to structure campaigns that turn ad spend into booked jobs.

🎯 High-Intent Keywords Only

We target keywords like "emergency plumber near me" — people ready to hire, not just browsing.

📞 Call Tracking Built In

Every call is tracked to the exact ad and keyword that generated it. You always know your cost per lead.

🏠 Contractor Landing Pages

We build dedicated landing pages designed to convert contractor traffic — not generic website pages.

🔄 Weekly Optimization

We review and optimize your campaigns every week — adjusting bids, adding negatives, testing new ads.

What You Get

Everything in Our Google Ads Management

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Search Campaign Setup

Full Google Search campaign build — keyword research, ad copy, extensions, bidding strategy, and conversion tracking all configured before we spend a dollar.

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Local Services Ads (LSA)

Google Guaranteed badge setup and management. LSAs appear above regular ads and only charge you when a customer calls or messages — the highest-ROI ad format for contractors.

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Conversion-Optimized Landing Pages

Dedicated landing pages for each service and location, built to convert contractor traffic with clear CTAs, trust signals, and fast load times.

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Call & Form Tracking

Every phone call and form submission is tracked back to the exact ad and keyword. You see your real cost per lead, not just cost per click.

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Negative Keyword Management

We build and maintain an aggressive negative keyword list to block irrelevant searches — eliminating wasted spend from day one.

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Weekly Reports & Monthly Strategy

Weekly performance snapshots plus a monthly strategy call to review results, adjust budgets, and plan the next month's optimizations.

Our Process

From Zero to Leads in 48 Hours

Ads Audit & Competitor Analysis

We audit your existing campaigns (if any), analyze what your top competitors are bidding on, and identify the highest-opportunity keywords in your market. You get a full report before we touch your budget.

Campaign Architecture & Build

We build your campaign structure from scratch — organized by service, location, and intent. Every ad group has tightly themed keywords, custom ad copy, and relevant extensions.

Landing Page Creation

We build dedicated landing pages for your top services — fast-loading, mobile-optimized, and designed with one goal: get the homeowner to call you.

Launch & Monitor

Campaigns go live within 48 hours of strategy approval. We monitor performance daily in the first two weeks, making rapid adjustments to maximize early results.

Weekly Optimize & Scale

Every week we review search terms, adjust bids, test new ad copy, and expand what's working. As your campaigns mature, we scale the budget into your highest-performing keywords.

Why America's Home Experts

We Don't Just Run Ads. We Build Lead Machines.

Video Ads That Convert

Most agencies run text-only search ads. We pair your Google Ads with the video content we produce — YouTube ads, display ads with real job site footage — creating a multi-touch system that text ads alone can't match.

Contractor-Specific Keywords

We've built keyword lists across every trade — roofing, HVAC, plumbing, insulation, windows, decking, and more. We know which terms convert and which ones waste money in your specific trade.

No Long-Term Contracts

We earn your business every month. No 12-month lock-ins. If we're not generating leads, you shouldn't be paying us. That's why we optimize relentlessly — your results are our retention strategy.

Full Transparency on Spend

You own your Google Ads account. You see every dollar spent, every click, every call. We manage it — but it's yours. No black box, no hidden markups on ad spend.

FAQ

Questions About Google Ads for Contractors

How much should I budget for Google Ads as a contractor?

For most home service contractors, we recommend a minimum ad spend of $1,500–$3,000/month to generate meaningful lead volume. Highly competitive markets (roofing, HVAC in major metros) may require $3,000–$5,000+. Our management fee is separate from your ad spend. We'll give you a specific budget recommendation for your market on your strategy call.

How quickly will I see leads from Google Ads?

Google Ads can generate leads within 24–48 hours of launch. Unlike SEO, there's no waiting period — your ads appear immediately when someone searches for your services. The first 2–4 weeks are an optimization phase where we refine targeting and bids based on real data.

What's the difference between Google Ads and Local Services Ads?

Google Search Ads appear in the regular search results and charge per click. Local Services Ads (LSA) appear above everything else with a "Google Guaranteed" badge and charge per lead (call or message) — not per click. We manage both and recommend running them together for maximum coverage.

Do I need a new website to run Google Ads?

You don't need a completely new website, but you do need good landing pages. We build dedicated service landing pages as part of our setup — these are separate from your main website and optimized specifically to convert ad traffic into calls and form submissions.

Can I run Google Ads and SEO at the same time?

Absolutely — and we recommend it. Google Ads gives you immediate leads while your SEO builds long-term organic rankings. They work together: the keywords that convert in your ads tell us exactly which SEO content to prioritize. Running both creates a compounding effect on your visibility.

Ready to Turn Ads Into Jobs?

Stop Paying for Clicks That Don't Convert.

Book your free 30-minute strategy call. We'll audit your current Google Ads account (or build a plan from scratch), show you exactly where your budget is being wasted, and map out a campaign that generates real leads.

✓ Free Ads Audit ✓ 30 Minutes ✓ No Obligation

SCHEDULE YOUR FREE STRATEGY SESSION