Your Brand Looks Different Everywhere Customers Find You
Wrong logo on Google. Old colors on Facebook. Blurry photo on your truck. A different font on every flyer. Homeowners notice — and it costs you jobs before you ever pick up the phone.
Homeowners Are Judging You Before You Answer the Phone
They Google you. They check Facebook. They drive past your truck. If every touchpoint looks different, they move on to the contractor who looks like they have their act together.
You Look Like a Fly-by-Night Operation
Inconsistent branding signals disorganization. Even if your work is excellent, a messy brand makes homeowners question whether you'll show up, finish the job, and stand behind your work.
You Can't Charge Premium Prices
Premium pricing requires premium presentation. If your brand looks like it was made in Microsoft Word in 2009, you'll always be competing on price instead of value.
Your Marketing Doesn't Compound
Every ad, video, and social post should reinforce the same brand. When each piece looks different, you're starting from zero every time instead of building recognition that compounds.
Everything You Need to Look Like The Premium Choice
We don't just make a logo. We build a complete brand system — documented, organized, and ready to hand to any designer, printer, or ad platform.
Logo System
Primary logo, reversed version, icon-only, and horizontal lockup in every file format (PNG, SVG, EPS). Rules for minimum size, clear space, and what never to do.
Color Palette
Primary and secondary colors with HEX, RGB, CMYK, and Pantone values — so your truck wrap, business cards, and Facebook ads all match exactly.
Typography System
Specific font pairings for headlines, subheadings, body text, and CTAs — with size and weight rules so every piece of content has the same visual hierarchy.
Brand Voice Guide
Your brand personality, tone, and messaging pillars — so every caption, ad, and email sounds like the same company. Includes what to say and what to avoid.
Application Examples
Visual examples of your brand applied to website, social media, business cards, vehicle wraps, and yard signs — so anyone can implement it correctly.
Custom Deck Creations
Brand Guidelines created by AHE · Southeast Michigan's Most Trusted Deck Builder
From Inconsistent to Omnipresent
Every AHE client gets a complete brand system documented and ready to deploy across every channel — digital, print, and vehicle.
Your Complete Brand System — Documented and Deployed
Every AHE brand package includes everything you need to look consistent and premium across every channel.
Logo System
Primary, reversed, icon-only, and horizontal versions in PNG, SVG, and EPS. Minimum size rules, clear space guidelines, and a "never do this" section.
Color Palette
Primary and secondary colors with HEX, RGB, CMYK, and Pantone values. Color hierarchy rules — which color dominates, which accents, which provides breathing room.
Typography System
Font pairings for hero text, headings, body copy, and CTAs. Size and weight rules for web and print. Never use more than two weights — we document which two.
Brand Voice Guide
Your brand personality, tone rules, messaging pillars, and example phrases. What to say and what to never say — documented so every team member stays on brand.
Digital Applications
Website, social media profiles, email signatures, and ad templates — all showing exactly how your brand looks in each digital context.
Print & Vehicle Applications
Business cards, proposals, yard signs, and vehicle wrap specs — with exact color values and file format requirements for every vendor.
Brand Questions Answered
Homeowners make trust decisions based on first impressions. If your logo looks different on your truck, website, and Facebook page, it signals disorganization — even if your work is excellent. Consistent branding builds recognition and trust before a homeowner ever calls you.
A complete brand guide from AHE includes: primary and secondary logo variations, color palette with HEX/RGB/CMYK values, typography system with font pairings and hierarchy, brand voice and messaging guidelines, logo usage rules (what to do and what never to do), and digital/print application examples.
Not necessarily. Many contractors have a good logo but no system around it. AHE can build brand guidelines around your existing logo, or we can recommend a refresh if your current logo is holding you back. We'll be honest about which path makes more sense for your business.
AHE delivers a complete brand guidelines document within 2–3 weeks. Logo design (if needed) adds another 1–2 weeks. Most clients have a fully documented brand system within 30 days — ready to hand to any designer, printer, or ad platform.
Yes. AHE brand guidelines include specifications for digital (website, social, email), print (business cards, proposals, yard signs), and vehicle wraps — with color values and file formats for every use case. You'll never have to guess what file to send a vendor again.
Stop Letting a Messy Brand
Cost You Premium Jobs
Your brand is the first impression every homeowner gets. Make it count. AHE builds complete brand systems for Michigan and Northern Ohio contractors — 100% done for you.